As I said the other day:

If only recently people were bemoaning that “the best minds of my generation are thinking about how to make people click ads” (and they’re right), then now I’ve noticed another trend: an explosion new startups, many by friends of mine, selling various ‘heritage’, ‘handcrafted’, etc, etc products that people probably don’t need or, if they do, hardly at the prices they’re charging.

I’m afraid I’m thinking of you Wantful, Everlane,  Cavalier, Best Made (admittedly around for a few years but still), etc, etc, etc. Heck, we even have A Startup Store! (My friends at Gidsy probably get a pass because they’re focusing on experiences, not products.) Forbes has a recent article on Wantful that lists a bunch of startups in this vein.

Sorry, friends, I love you but it’s starting to get ridiculous!